New era of media entertainment
Flexible approach at delivering video content seen in IPTV solutions leaves no chance for classic analog TV or cable TV. IPTV with Video on Demand is absolute winner here. On top of that the ability of IPTV technology to collect meta-data is actually the reason why the business model of media content broadcasters has been transformed. Classic broadcast offer content that may or may not be appreciated by targeted audience. IPTV technology let the audience to choose what and when to watch.
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Some IPTV and OTT providers went beyond simply suggesting relevant content and started to create their own content and shoot films that were adapted using collected meta-data depicting real preferences and demands of target audience. Subscribers now literally have the content of their dream that ideally fits into their current state of mind, their culture and education level. Video on Demand changes our perception of video entertainment.
Content of customer’s choice
Most IPTV projects pursue purely materialistic goal of generating revenue. Video on Demand is by far the most suitable way of content delivery for anyone monetizing on IPTV. Subscribers want to see something other than what’s available from Live TV feeds or user-submitted content on video hosting websites. They want quality content that corresponds to their current mood and either support ideas they cherish already or suggest ideas they could appreciate.
Video on Demand offers highly relevant content to subscribers and they are willing to pay you for letting them watch such content. By collecting information on interests and trends you can easily predict which content will be demanded by your subscribers. And be step ahead of your client’s requests. Just offer them what they want when they want without ever making them to ask. That is the highest level of service could be imagined. And it’s easily achieved with Video on Demand technology.
Technology behind VoD
From user perspective Video on Demand is pretty much the same as playing videos stored locally on a computer or mobile device. Only videos are streamed from VoD server over the network. User can browse through the list of movies available on that server and select a movie to watch. Usually a movie is streamed as MPEG-TS via unicast connection between server and client device. When connection initiated from a remote location a CDN server can be used to decrease latency. Streams can be encrypted by DRM solution to protect content from unauthorized access.
Different networks can be used for streaming, such as:
- Local Area Networks
- Mobile LTE
Variable network routes and bandwidth are not the only challenges for Video on Demand systems. Different client devices bring more issues when it comes to decoding the video stream so it can be converted to a proper series of frames to be displayed on the screen. Standardized encoding algorithms and compatible platforms are helping to create positive user experience regardless of devices they use. One way to deal with this problem is to use native player for video decoding, utilizing chipset resources directly just like in FaSTBox client set top boxes series by Nevron.